Get inside your prospects’ minds with a story.

Here is one of my favorite mini-stories:

Food for thought.

One married couple goes out to a restaurant twice a week for dinner. They spend $160 a month on eating out. They get fat.

Another married couple invests $160 a month in their own network marketing business. They stay slim and healthy. In a few years, they retire.

I like this. It opens up the prospects’ minds and lets them know that a small change of behavior can make them successful. Also, I don’t get the objection, “I can’t afford it.”

They are already spending the money they need to participate in their own network marketing business. Now it is a matter of choice. Do they want to continue to dine out or would they rather eventually own the restaurant?

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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