I am not selling kayaks – I’m selling access to outdoor fun.

It is easier to make the sale, and a more expensive sale, if you can position what you are selling.

Do you sell just vitamins? Or do you sell the “Fountain of Youth” in a tablet?

Do you sell night moisturizing cream? Or do you give women a chance to make their skin younger while they sleep?

Do you sell coffee? Or do you sell a heavenly break from the ordinary day?

Do you sell travel? Or do you sell an escape to an experience of a lifetime?

Re-think what you are really selling, and then position it correctly with your prospects. The results could be amazing.

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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