When I do my live workshops, I don’t spend any time talking about my credentials.
The workshop participants don’t care about my credentials. And, they are right not to care. My credentials won’t make them a cent.
I’ve written many books on how to sponsor distributors. But, even though I wrote those books, not a single workshop participant will earn an extra dollar on their bonus check. Even if my credentials included a Ph.D. degree in Networking, my credentials don’t mean a thing.
The workshop attendees don’t want to know about credentials, they want to know about experiences.
Book theory and my personal bank account balance won’t put money in the workshop participants’ pockets. Real life experiences, case studies, proven “real world” strategies and techniques are what distributors want to hear.
The same principle applies to sponsoring.
What don’t your prospects want to know?
All these things are things you accomplished. Your prospects may not believe they have the same skills or abilities to match your accomplishments.
So, what do your prospects want to know about?
They want to know how you helped other distributors become successful. They would like to hear about other people in similar circumstances that have been helped by you to become successful.
If you’re successful in networking, you should have lots of these real life experiences to share with prospects. Your sponsoring presentations will be easy.
What if you’re not successful in networking, or just starting? What should you do then?
Sounds like a great time to start building your successful experiences. Instead of sponsoring wide, wide, wide, why not concentrate on your best distributor? Put some extra effort into helping your distributor make it to the top.
Once you have your first success story, move on to your next. You’ll soon get the reputation of “somebody who makes people successful.”
That’s a great reputation to own. And, prospects will be attracted to you.
Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”