“Don’t look a gift horse in the mouth, but do check for Greek soldiers elsewhere in its anatomy.”
Yes, we should be open-minded, but not so open-minded that our brains fall out. A little common sense goes a long way in our business.
1. Don’t get involved.
2. Don’t try.
Some years ago, Pepsi sent cases of Diet Pepsi to hundreds of thousands of Diet Coke drinkers.
And, their promotion didn’t stop there. Pepsi sent magnets, coupons, and special pop-up mailers to persuade these hundreds of thousands of Diet Coke drinkers.
Their strategy? Target cola drinkers of a competing brand.
Pepsi knew these customers were buyers of colas. All Pepsi had to do was to convince these cola drinkers to try their product. Hopefully, some of these cola drinkers would convert into long-term Pepsi customers.
How can you use this strategy? If you sell vitamins, target other vitamin users. If you sell travel, target frequent travelers. If you sell organic, biodegradable cleaning products, target conscientious cleaning product users.
Like Pepsi, your initial marketing costs may be high if you give away free products. However, look at the long-term profit of a good repeat customer. How much money would you earn if a customer bought products from you every month for the next five years?
So think like the Pepsi marketers and round up some long-term profits.
If for some reason you want to decrease your level of income, decrease your prospecting activity.
Leaders realize that growth in their organization comes from new people. Consistent prospecting activity guarantees a ready source of new distributors and leaders in our organizations.
As an added bonus, when we consistently prospect for new distributors, our organization learns from our activity. They see our methods, our work ethic, our consistent day-to-day building of our organization. Of course we’re setting a good example, but more importantly we’re showing our distributors how to do it.
Don’t limit the size of your business and the size of your bonus check with the present size of your organization. Build your team and build your bonus check.
Imagine your prospect is 40 years old and has no savings. Where did his earnings go during the past 20 years of hard work?
He has worked hard to give money to the landlord or mortgage holder, the car finance company, the government, the grocery store, the dry cleaners, the insurance companies, the clothing store, the electric company … everyone but himself.
Sad, isn’t it? Most people spend their entire lives working and earning money for someone else. Don’t you think people deserve to earn enough money so they can keep a little for themselves?
Maybe the extra money from network marketing will finally reach your prospects’ pockets. Let your prospects know they have a choice.
“If I helped you start a part-time business, and then you got to retire two years later, would you send me a ‘thank you’ card?”
“If you can’t get your work done in the first 24 hours of the day, work nights.”
Just one more reason to do network marketing.
“I’ve been to the training, used the products, and talked to prospects. So where am I on the ladder to success?”
“The bottom step,” I replied. “If that bothers you, remember, most people don’t even have a ladder.“
When you buy something, you give the seller some money, receive your merchandise, and the deal is completed. That’s it.
When someone asks you to join their network marketing company, this isn’t a simple, one-time transaction. You are being asked for a long-term commitment. You’ll want to know more about the program, the people involved, etc.
That’s why “selling” doesn’t work well when sponsoring prospects.
What does work is “relationships.” Your prospects will join if they know, like, and trust you. This is why people join.
If you want to be an effective recruiter, concentrate more on relationships and less on features, benefits, and facts about your program.
If you use conference calls, consider this idea.
Have two separate training calls.
Call #1: For distributors who have sponsored less than four people.
Call #2: For distributors who have sponsored four or more people.
Your training can be more focused on each group’s needs, but the big benefit is that everyone on Call #1 wants to graduate to Call #2.
They’ll stretch their comfort zone and try to sponsor their four distributors right away – so they can be on the call with the leaders and learn the really great stuff.
Conference call trainings save money on hotel rooms, long distance traveling, and they give you more free time. A single training once a week can reach everyone in your downline.