Tom Schreiter – BigAlBooks.com

All posts by Tom Schreiter

Option #1 for dealing with “non-doers” – the information collectors.

You talk, you mail samples, and you send these prospects to your web pages. Finally they have all the information about your opportunity and it is time for them to make a decision.

A decision to join? A decision to take action? A decision to go to work?

Panic time. So what does your “information collector” prospect do? He suddenly decides that he needs to investigate and research yet another opportunity.

And this is the life cycle of the “information collector” prospects. They spend their entire careers investigating, researching, and studying … to avoid actually doing something.

So what can you do about these time-consuming prospects?

Option #1: Leave them alone.

If your prospect says:

“Oh, I need to think a few weeks more about how much money I would make if I actually knew how to build a business.”

You can leave them alone and allow them to take up another person’s time.

So how did you start this morning?

Did you have a clear focus on exactly what you wanted to accomplish today? For example:

* Start a relationship with one good prospect before noon.
* Eat lunch with your best prospect.
* Pass out five samples to five quality prospects.
* Have two new guests at tonight’s opportunity meeting.

Or, did you avoid building your business and become a “manager?” For example:

* Checked your back office three times.
* Took pictures for a new brochure idea.
* Started yet another Facebook group for people to hide in, avoiding prospecting.
* Listened to an extra motivational CD.
* Checked your email inbox six times.
* Posted funny quotes at social networking sites.

Management mode is dangerous. Our building stops, our momentum stops, and our downline duplicates management mode.

Who you should invite to your business presentations.

Imagine this is the relative effectiveness of inviting people:

* 50% Endorsement. (If someone endorses the meeting, half of the people invited will come.)

* 10% Referral. (Looks like an endorsement is five times more effective than a simple referral.)

* 3% Two-step. (Get someone to answer an ad, and then send them more stuff and invite them.)

* 1.0% Cold call. (Gee, you would have to make 50 cold calls to equal one endorsement.)

* 0.5% A simple email inviting a person to your meeting.

These are relative numbers, but you get the idea.

Instead of running ads, etc., make personal contact with one, two or three people – build a relationship and invite them. That will be more effective than hundreds of emails.

Don’t sell features. Don’t sell benefits.

Instead, base your sales presentation on your prospect’s most pressing problem. Then you’ll have your prospect’s attention.

For example, if you talk about the weekly bonus checks, that’s a feature.

If you talk about the benefits of weekly checks (not waiting until the end of the month, getting your earnings quicker, instant gratification for work performed, etc.) – you’re doing better, but it still won’t hold your prospect’s attention.

Try talking about your prospect’s most pressing problem. For example, you might say:

“Next Tuesday your mortgage payment is due. That could eat up most of your paycheck. Wouldn’t it be nice to get a check from our company that would pay the mortgage payment for you? Then you’d have your entire paycheck to spend on whatever you want.”

See the difference?

Your prospect is constantly thinking about his problems – not your benefits.

Amateur vs. Pro.

Most people join network marketing to earn money, but they fail to learn the skills to make their dreams come true. They mindlessly go through the motions. They prospect, call for appointments, give presentations, babysit whining downline members … and while they are very active, they haven’t learned the skills to be effective.

Network marketing is not about working hard.

Network marketing is about creating sales through a network of distributors and customers. This takes skill, not time.

So when we start, we go down the wrong road. We look for new prospects everywhere. We give them presentations. And then we are off to find new prospects so we can give them presentations, too.

But once we “get it” – we realize that giving presentations to people who say “No” is working hard, not smart.

So which is the better road?

Learning how to talk to prospects correctly so that they say “Yes” and join. That’s the road chosen by the pros.

How to avoid being a commodity.

Does your business offer the lowest price? And if it does, for how long? Soon someone will undercut your price.

Does your system have the most autoresponders? And if it does, for how long? Soon someone will offer more.

Does your vitamin have the most milligrams? And if it does, for how long? Soon someone will have more.

Almost every product, feature, system, and factor about your business is a commodity — except one!

The only thing that is seldom duplicated is …

Relationships!

Relationships are the one thing that can make you unique and not just a commodity. That’s why leaders with great person-to-person relationships with their downlines always prosper. Other networkers are constantly working to replace their organizations.

Why do I hold “live” workshops?

They are more effective.

When distributors read or hear a good idea, they think, “That’s nice.” And then they move on to see what the next good idea is. They never internalize the information, never practice the information, and never use the information.

It is the same with conference calls and webinars. Again, they enjoy the information, but never practice it.

When I do “live” workshops, we actually test, practice, and perfect each technique so that the distributors will be more comfortable using the technique in real life.

What good is it to learn something you can’t use?

So attend a “live” Big Al workshop. It will make a huge difference in your business.

You can always see my schedule at:

https://bigalbooks.com/workshops/

After joining our program, the distributor said …

“I’ve been to the training, used the products, and talked to prospects. So where am I on the ladder to success?”

“The bottom step,” I replied. “If that bothers you, remember, most people don’t even have a ladder.”

The hard truth.

Companies don’t make distributors rich.

Sponsors don’t make distributors rich.

Only distributors can make themselves rich.

Using real, live snapshots.

An actual picture is hard to throw away.

Compare the feeling you get when you hold a picture versus a mass-printed brochure.

If you want your mailing package to really stand out, include a snapshot of yourself, your family, your product, or … use your imagination. It is harder for people to throw away a snapshot of a family.

It is an inexpensive way to increase your response rate.

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