“A group of the unwilling, picked from the unfit, to do the unnecessary.”
— Richard Harkness
Leadership tip: If you wish to delay a project, assign it to a committee.
Imagine this is the relative effectiveness of inviting people:
These are relative numbers, but you get the idea.
Instead of running ads, etc. – make personal contact with one, two, or three people. Build a relationship and invite them. That will be more effective than hundreds of emails.
Many prospects are afraid to try a new product or investigate an opportunity. They kindly tell us, “No. I’m busy. I’m not interested.”
You can use a simple guilt approach to motivate the prospect to at least look at what you have to offer. Here is an example.
A company sold water filters. Their distributors were trained to simply loan a water filter to a prospect for one week. At the end of the week the distributor would pick up the water filter or take an order for a new water filter.
Only one problem. Prospects wouldn’t let the distributors leave a trial water filter.
The company devised a simple guilt offer.
The distributor now said the following to the prospect:
“Just try this water filter for one week. This gives you a chance to win a free trip to Hawaii. Every week the company draws the name of a trial user and gives away a free Hawaiian vacation. But not only does the trial user get a free vacation, but the distributor that loaned out the trial water filter wins one, too! So why not try this filter for one week? Do it for me. I’d like a chance to win that vacation and go with you to Hawaii.”
The prospect is motivated by the guilt of not letting the distributor have a chance at winning a free vacation.
Cash is bad … for using as a premium or incentive.
If you give a cash bonus, a cash prize or a cash incentive, here is what happens:
The recipient spends it!
The recipient will spend the cash on groceries, a credit card bill, or this month’s mortgage – and your cash is quickly forgotten.
Instead of offering cash, offer something with long-term memory value.
For example, give a trip. The memories of a trip will last a lifetime – and the memories are always associated with you.
Give them a children’s book. Every time their child reads the book, they’ll think of you.
Give a memorable evening out complete with a limo, a nice meal, and a show.
Give a banquet in their honor.
Give a watch, a special pendant, clothing, a plaque, or anything that has longer-lasting memory power than cash.
You’ll want the maximum leverage from your premium or incentive.
“A penny will hide the biggest star in the universe if you hold it close enough to your eye.”
— Samuel Grafton
(Yeah, my job is pretty secure, and it pays well, so why should I look at a better opportunity?)
The most important part of getting referrals is letting the people who are giving the referrals know how you’re going to approach their friends.
Assure the person giving the referrals that you will be giving a short, no-pressure presentation – and then allowing the referrals to make a decision based upon what’s best for them.
Network marketing brought the promise of residual income to people who weren’t authors or famous singers. In the hype of quick or big bonus checks, we tend to forget that residual income is one of our finest assets in this business.
There is no residual income from our jobs, and most businesses stop as soon as the owner stops day-to-day managing. Network marketing can give us that chance to enjoy getting paid now for work we did in the past. Don’t forget to mention that to your next prospect.
Try asking this question with difficult prospects:
“How long can you wait?”
When a prospect says that he doesn’t have time to build a business, but wants to earn $10,000 a month, ask him how long he can wait until he starts earning $10,000 a month.
He might say that he needs to work on earning more income now. Or, maybe he says that he can only wait six months or a year, but he knows that he eventually has to earn more money.
This question makes the assumption that the prospect will join, and that his only decision is how soon to join. It certainly makes the prospect think of the consequences of not joining – never having that increased income.
A distributor comes to you and says:
“I can’t find anybody to talk to. Where can I find some good prospects?”
You know this distributor is clueless. Hasn’t got a chance. Doesn’t even know the first set of skills for his network marketing business.
He has already talked to good prospects, but has ruined them by saying the wrong things. And now he wants new people to ruin?
When you try to get him to learn the basic skills, he protests by saying things like:
“You can’t say the wrong thing to the right person.”
Well, I know I have said the wrong things to the right people and they didn’t join. But, the distributor insists on spending money and hours of wasted time and frustration looking for new people to ruin.
I guess someone needs to sit down with the new, clueless distributor and have a heart-to-heart talk about prospecting.
Distributors only have time to complain when they don’t have enough prospects to contact.