All posts by Tom Schreiter

Sponsoring isn’t like selling.

When you buy something, you give the seller some money, receive your merchandise, and the deal is completed. That’s it.

When someone asks you to join their network marketing company, this isn’t a simple, one-time transaction. You are being asked for a long-term commitment. You’ll want to know more about the program, the people involved, etc. You want to be comfortable with everything before you make this major decision.

That’s why “selling” doesn’t work well when sponsoring prospects.

What does work is “relationships.” Your prospects will join if they know, like, and trust you. This is why people join.

If you want to be an effective recruiter, concentrate more on relationships and less on features, benefits, and facts about your program.

Save time and help your distributors sponsor more.

If you use conference calls, consider this idea.

Have two separate training calls.

Call #1: For distributors who have sponsored less than four people.
Call #2: For distributors who have sponsored four or more people.

Your training can be more focused on each group’s needs, but the big benefit is that everyone on Call #1 wants to graduate to Call #2.

They’ll stretch their comfort zone and try to sponsor their four distributors right away – so they can be on the call with the leaders and learn the really great stuff.

Conference call training saves money on hotel rooms, long distance traveling, and gives you more free time. A single training once a week can reach everyone in your downline.

One of my favorite quotes?

It’s hard to say which quote is my favorite. I have so many that I enjoy.

Here is one quote that is certainly one of my favorites. It helps me look at new possibilities and practice tolerance for others’ beliefs.

Richard Brooke wrote:

“As humans, we are incredibly closed-minded and arrogant. We actually believe that what we think is the truth is TRUE, and that what someone else believes is just THEIR OPINION. This arrogance and foolishness sticks us with our beliefs, blinding us to any other possibilities – possibilities that may propel us toward success.”

When listening to someone’s strange viewpoints, I pause, think of this quote, and try to understand how this person came to create these strange viewpoints.

Use common sense.

“Don’t look a gift horse in the mouth, but do check for Greek soldiers elsewhere in its anatomy.”

Yes, we should be open-minded, but not so open-minded that our brains fall out. A little common sense goes a long way in our business.

Powerful questions!

  • How do you feel about retiring after age 65?
  • Would you like to do something different in life?
  • Life’s not forever. What would you really like to do?
  • How many more days can you put up with commuting?
  • Would it be okay if you never had to go to work again?
  • Do you get to choose the days you want to work?
  • How does a five-day weekend sound to you?
  • What will you do if you don’t join?
  • What would you like to do next?

Wealth is portable. It resides inside your head.

Pity the poor distributor who got lucky. Every month he worries if his business will still be okay. He knows that once his business dissipates, he won’t have the skills to rebuild his business. Every month is stressful.

What about the leaders who have taken the time to learn the skills to build large and successful organizations? They never worry. No matter what happens in their businesses, they know they can rebuild their organizations whenever necessary.

Your largest business asset is what resides within your mind.

Learn to let it go.

For every minute you are angry with someone, you lose 60 seconds of happiness that you can never get back.

— Will Rogers

A neat contest idea?

Let’s say that you have a recruiting contest for your ten distributors. Everyone who sponsors at least one person gets his name into the drawing for the prize.

Add this to the contest: If one person sponsors five new distributors, then everyone in the drawing automatically wins.

This will reduce jealousy and increase a spirit of cooperation. They will help each other in the hope that everyone will win.

And as a bonus, your distributors will plot on how to beat the system so that everyone will win. That means you win, too!

Can your downline do this?

Ask your distributors to write their best one-sentence:

  1. “Ice breaker.”
  2. Presentation opener.
  3. Close.
  4. Subconscious mind trigger.

Just something basic to get them started. If they don’t have a great one-sentence answer, help them so they can at least communicate with prospects without setting off the dreaded salesman alarm.

Our opportunity shouldn’t be a secret.

“A candle loses nothing by lighting another candle.”
— Father James Keller

So let us light another candle by letting people know there is an opportunity. Let’s not keep our opportunity a secret.

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