It is easier to make the sale, and a more expensive sale, if you can position what you are selling.
Do you sell just vitamins? Or do you sell the “Fountain of Youth” in a tablet?
Do you sell night moisturizing cream? Or do you give women a chance to make their skin younger while they sleep?
Do you sell coffee? Or do you sell a heavenly break from the ordinary day?
Do you sell travel? Or do you sell an escape to an experience of a lifetime?
Re-think what you are really selling, and then position it correctly with your prospects. The results could be amazing.
Over the years, I’ve done some Big Al Workshops in Norway and Belgium, the most regulated countries in Europe.
Even though these countries have high tax rates and many restrictions, network marketing is doing quite well. Maybe the citizens are tired of over-regulation and welcome the freedom of working their own business.
We might take time to remember that money isn’t the only motivator for prospects to enter network marketing. Freedom of time and freedom from someone else telling you what to do are also important in people’s lives. But the many benefits of network marketing don’t stop there.
Some people join because of the learning environment and self-improvement trainings. Others join for the sense of community. They enjoy being with positive network marketers, instead of spending evenings with their negative in-laws.
And others just want to be involved because of the product or the company’s mission.
There are many motivators that get prospects excited about network marketing. Don’t think that money is the only reason.
Many of you have read, “26 Instant Marketing Ideas To Build Your Network Marketing Business.” The first chapter is about “sound bites.” Once you realize the power they have over prospects, you will start building your collection of “sound bites” as fast as you can.
For those who don’t know what I am talking about, “sound bites” are a Level Four close. Here are a few examples:
1. “Super moms.”
2. “Willpower in a tablet.”
3. “Dream-sucking vampire boss.”
4. “Waking up at the crack of noon.”
You can check out the book here:
If you click on the Amazon button, it will take you to the book’s Amazon page where you can access the free preview by clicking on “Look Inside” on the book’s cover.
See what great “sound bites” you can use to build your business faster.
In every workshop, I stress that success is not in “finding” the right prospects, success is saying the “right words” to prospects.
You can find thousands of great prospects, and ruin them all, by using the wrong phrases and words.
You can say the right words, and neutral people become hot prospects.
No matter how many times I insist this is true, at the end of the workshops, people ask me where to get “hot leads.”
So here is a short two-minute video that proves that we should stop looking for good people, but instead, learn what to say. You’ll love it.
Did you watch it?
What do you think?
Ever hear this objection?
“I can’t afford it. It is too expensive.”
So what is the prospect telling you? The prospect is telling you, “No. You haven’t convinced me your offer is worth that much money.”
Everyone has money. They have money for an expensive car payment, an overpriced designer smartphone plan, beer, lottery tickets, beauty salon, eating out … and actually, plenty of money for things they want.
And if they don’t have enough money for the things they want, they borrow more money! They use credit cards! They get what they want.
So instead of trying to fit your product or opportunity into their budget, instead, give more value. People will pay for what they want.
Here is another close that you can use with prospects.
“What would you like me to do now?”
When you use this close at the end of your presentation, all of the stress and fears of rejection leave you, and the decision is now up to the prospect.
Actually, the prospect now feels a bit of pressure to make a decision. The prospect must now decide to ask you to leave, or ask for more information, or say that he is ready to join, etc.
But the neat thing is … the prospect has to make a decision. And, you can use this close to gracefully end your presentation.
Yes, this is very low-pressure, but I always like to treat prospects as adults.
Here are some that I’ve read recently or heard at my workshops before:
We only get one chance to make a good first impression. Our opening sentence is everything.
Our prospect has already started making the final decision within seconds of us starting our presentation. We need to learn how to manage this.
Want more first sentences…
Asking questions is a good way to get your prospects thinking.
You can make your prospects stop, think, and really consider your offer if you ask interesting, heart-stopping questions.
For example, here are two ways to ask questions. Which way do you think will get the best results?
A. How do you see your financial future?
B. Will your boss give you a raise next year?
A. What is your weight management goal?
B. Do you want to lose 15 lbs. before your class reunion?
A. Want to save $3.16 on your next long distance telephone bill?
B. Are you tired of your phone company ripping you off?
You see, it is how you ask that makes a difference.
Here is one of my favorite mini-stories:
Food for thought.
One married couple goes out to a restaurant twice a week for dinner. They spend $160 a month on eating out. They get fat.
Another married couple invests $160 a month in their own network marketing business. They stay slim and healthy. In a few years, they retire.
I like this. It opens up the prospects’ minds and lets them know that a small change of behavior can make them successful. Also, I don’t get the objection, “I can’t afford it.”
They are already spending the money they need to participate in their own network marketing business. Now it is a matter of choice. Do they want to continue to dine out or would they rather eventually own the restaurant?
Think about it. Most business-builder “superstars” are sponsored by people who aren’t “superstars.”
What does that mean to you?
Spend time with everyone. Don’t prejudge. The next person they sponsor could become a great leader.
You don’t personally have to sponsor superstars to build a large, successful organization.