Many of you have read, “26 Instant Marketing Ideas To Build Your Network Marketing Business.” The first chapter is about “sound bites.” Once you realize the power they have over prospects, you will start building your collection of “sound bites” as fast as you can.
For those who don’t know what I am talking about, “sound bites” are a Level Four close. Here are a few examples:
1. “Super moms.”
2. “Willpower in a tablet.”
3. “Dream-sucking vampire boss.”
4. “Waking up at the crack of noon.”
You can check out the book here:
If you click on the Amazon button, it will take you to the book’s Amazon page where you can access the free preview by clicking on “Look Inside” on the book’s cover.
See what great “sound bites” you can use to build your business faster.
In every workshop, I stress that success is not in “finding” the right prospects, success is saying the “right words” to prospects.
You can find thousands of great prospects, and ruin them all, by using the wrong phrases and words.
You can say the right words, and neutral people become hot prospects.
No matter how many times I insist this is true, at the end of the workshops, people ask me where to get “hot leads.”
So here is a short two-minute video that proves that we should stop looking for good people, but instead, learn what to say. You’ll love it.
Did you watch it?
What do you think?
Here are some that I’ve read recently or heard at my workshops before:
We only get one chance to make a good first impression. Our opening sentence is everything.
Our prospect has already started making the final decision within seconds of us starting our presentation. We need to learn how to manage this.
Want more first sentences…
Asking questions is a good way to get your prospects thinking.
You can make your prospects stop, think, and really consider your offer if you ask interesting, heart-stopping questions.
For example, here are two ways to ask questions. Which way do you think will get the best results?
A. How do you see your financial future?
B. Will your boss give you a raise next year?
A. What is your weight management goal?
B. Do you want to lose 15 lbs. before your class reunion?
A. Want to save $3.16 on your next long distance telephone bill?
B. Are you tired of your phone company ripping you off?
You see, it is how you ask that makes a difference.
In the beginning, we don’t have any of the 25 commercial skills we need to effectively go out of our comfort zone. We are stuck with our current “social” skills that we learned from parents, teachers, jobs and from our social life.
So we should start by finding prospects in a way that works for us. Something comfortable that we can feel good about.
So this could be:
Asking for referrals.
Running newspaper ads.
Sending out postcards.
Signature file marketing.
Talking to people from a booth at a fair.
Passing out samples.
Creating your own leads.
Using bird dogs, etc.
So, what method of prospecting is currently working for you?
And do you like the method?
It is common knowledge that you can’t win the race by following the crowd. So let’s make sure we are not blindly following a prospecting technique that is comfortable for others, but not for ourselves.
So what is your natural market?
Your natural market will be easier and more comfortable for you to build. This way you will look forward to networking every day.
Some examples of a natural market:
1. Teachers, especially if you are a teacher and know their problems.
2. Small business owners. Maybe you have a job where you are in contact with them.
3. Young mothers with children. You also have children and enjoy mingling with other mothers.
4. Chat rooms. You may be addicted to late night chat rooms and find them fun.
5. Co-workers. They want the same thing we do. More money, more time away from the job.
So keep asking yourself,
“What is my natural market?”
Let’s determine that, and then make a plan for you to reach them effectively.
When you join network marketing, it is important to understand the responsibilities of your sponsor, and the responsibilities you have to yourself.
Your sponsor is responsible to give you things such as:
* A few “icebreakers” to help you easily get presentations.
* A “One-Minute Presentation” so you can look professional when explaining your business.
* Some opening sentences to prospect your warm market without risking objections.
* A fool-proof sentence or two to get appointments.
If your sponsor gives you a few of the basic skills above, then what are some of your responsibilities?
* To consistently prospect to build your business.
* To invite prospects to meetings, three-way calls, two-on-one appointments, etc.
* To study and attend trainings to learn the skills to be a professional network marketer.
* To take personal responsibility for your success.
It is a two-way street. You can’t expect your sponsor to do it all for you.
Once your sponsor gives you some of the basic skills, it is up to you. You can whine and complain that you have no one to talk to, that no one will listen to you, that you don’t know what to do, but it is your business.
Your choice to abandon responsibility and to invest in self-sabotaging thoughts is your decision, not your sponsor’s decision.
You will have to take the initiative to learn and solve these problems in your business. It’s not your sponsor’s responsibility to make you successful.
Let’s say that you have $100 to invest. Where would you invest it?
You could be safe and put that $100 in a bank savings account. At 5% interest, you would get a nice, safe, guaranteed return of $5 at the end of the year.
Of course the government wants its share of taxes, so you’d only be left with about $3.50 net. While this is very safe, it’s probably not your idea of successful investing.
So why not try investing in the stock market?
Maybe you could invest in a company. You buy one share of that company’s stock for $100. Let’s say that your share of stock appreciates to $200 at the end of the year.
Wow! That’s a 100% return on your investment. Pretty smart, don’t you think?
What if you did this?
You invest the $100 in a classified ad in the local newspaper. By adding a little personal work to your money investment, you successfully recruit one new serious distributor. And with a little more personal effort, you train your new distributor to be productive.
Your return? An extra $50 a month in bonus income. That’s $600 extra per year! That’s a 600% return on your investment.
But it gets better.
What if you invested the $100 in training?
Maybe you invested the $100 to go to your company’s regional training seminar. At the seminar, you learned how to prospect and recruit new distributors without running an ad.
In other words, you won’t have to spend $100 to run an ad every time you want to locate and sponsor a new distributor. Instead, you’ve learned expert methods of locating hot prospects without having to spend any money.
Now you can sponsor one new distributor every month who earns you an extra $50 in monthly income. At the end of the year, you’d have an extra monthly income of $600. That’s $7,200 extra a year — a 7,200% return on your investment.
And that’s the kind of investment return that separates part-time distributors from financially-independent leaders.
In a job, if there is a problem, it may not be your problem. Somebody else has to solve it. And who is that somebody else?
The business owner, of course. If the business owner doesn’t solve the problem, he or she is out of business.
We are in our own networking marketing business. We are responsible for solving our problems. It is this change of viewpoint that is hard for new distributors to master.
For instance, they might say, “Oh, the shipping is too expensive. I can’t build my business with these high shipping prices.”
And the new distributor stops working.
But what would the distributor do if he had the viewpoint of a business owner? He would figure out how to deal with the high cost of shipping or he would know he would be out of business.
With the viewpoint that he has to solve this problem, the distributor could do the following:
1. Only sell to people who could afford the shipping.
2. Find people who wanted the product so badly that the shipping didn’t matter.
3. Realize that there is no competition for his product, and that the shipping is not an issue.
4. Plan ahead and order in bulk so that the shipping would be less.
5. Figure out an alternate way of shipping, etc.
Are there obstacles in our business? Yes!
Business owners overcome obstacles. That is why they are the owner.
Sometimes we get discouraged. That’s human nature. But we also have the ability to cheer ourselves up. Here is one way to create a positive outlook when we feel discouraged.
Just imagine that you continue promoting and talking about your business. At some point, you will cross paths with a prospect who is looking for an opportunity to change his life and you are the answer.
Maybe you don’t know this prospect now. Maybe it will be some chance encounter sometime in the future. It doesn’t matter how you meet this prospect. It just matters that you were still enthusiastic about your business and impressed your prospect.
What can one good prospect mean to you financially?
The prospect could mean a million dollars over several years. And that’s a powerful incentive to be persistent in your business.
There are many networking leaders today that enjoy powerful incomes because of just one good prospect.
Why not join them?
This tip was shared by Orjan Saele during our annual network marketing cruise. He helps his new distributors overcome failure and negative thinking by saying:
“So what if your first six months might be bad, or if you have some embarrassing failures. So how long did it take you to learn to talk? To learn to drive? It took a while, and there were some embarrassing failures, but now you enjoy the benefits of talking and driving. It was worth it.”
Use this simple story to help your distributors face the challenges when building their business.