Tom Schreiter – Page 4 – BigAlBooks.com

All posts by Tom Schreiter

The hard truth.

Companies don’t make distributors rich.

Sponsors don’t make distributors rich.

Only distributors can make themselves rich.

Using real, live snapshots.

An actual picture is hard to throw away.

Compare the feeling you get when you hold a picture versus a mass-printed brochure.

If you want your mailing package to really stand out, include a snapshot of yourself, your family, your product, or … use your imagination. It is harder for people to throw away a snapshot of a family.

It is an inexpensive way to increase your response rate.

Think of it this way.

Advertising – think of salesmanship in print.

If you can write down your message clearly, then you can also say your message clearly to your prospects.

“If you think your business is under control, then you are not driving fast enough.”

I heard this quote at a meeting a few years back.

So I started thinking about all of the leaders that I know who stopped building and went into management mode.

Their results?

Well, their business is under control. They are managing a slow decline.

They have constant meetings, planning sessions, goal workshops, new brochures in the making … everything but new distributors.

It takes a lot of effort to re-start your business and get it into momentum. Are you willing to do it?

What to say when your prospects say your product is too expensive.

Try saying this:

“Our product is sort of a treat or luxury. It is kind of like spending money on cigarettes, lottery tickets or beer.”

If they spend money on these things, they can afford your product.

Why you had better get “experienced” quickly in business.

Here’s an old story. It’s short. Read and ponder:

“A man with money meets a man with experience.

“The man with experience leaves with the money, the other man leaves with an experience.”

Which comes first, the chicken or the egg?

Your new distributor starts with enthusiasm and talks to everyone he knows.

But which should come first:

  1. Finding prospects and talking to them?
  2. Learning what to say so prospects will be interested?

It’s obvious, isn’t it?

“When doctors FEEL ROTTEN, this is what they do.”

I love this headline. It creates two things:

  • Curiosity.
  • Emotion.

Something you should consider when you write a headline or a first sentence.

Professional victims have a mantra.

The professional victim complains, “I didn’t have a chance.”

But ask yourself, did the professional victim:

  • Ever take a chance?
  • Ever look for a chance?

“So how many people did you talk to?”

I hated this question when I first started in network marketing. When I complained that nobody wanted to join, that nobody wanted to buy, I was asked:

“So how many people did you talk to?”

Bad question. Why?

Because I had talked to a lot of people!

I didn’t need to talk to even more people. That wasn’t the problem. I didn’t need to run ads and get more leads. I didn’t need even more people to ruin as prospects.

What they should have asked me was:

“Exactly what did you say to the people you talked to?”