Get inside your prospects’ minds with a story. – BigAlBooks.com

Get inside your prospects’ minds with a story.

Here is one of my favorite mini-stories: Food for thought.

One married couple goes out to a restaurant twice a week for dinner. They spend $160 a month on eating out. They get fat.

Another married couple invests $160 a month in their own network marketing business. They stay slim and healthy. In a few years, they retire.

I like this. It opens up the prospects’ minds and lets them know that a small change of behavior can make them successful. Also, I don’t get the objection, “I can’t afford it.”

They are already spending the money they need to participate in their own network marketing business. Now it is a matter of choice. Do they want to continue to dine out or would they rather eventually own the restaurant?

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