Prospects are afraid to take risks. That’s natural.
We attempt to soothe their fears by saying things such as:
Did you ever notice that these guarantees seldom close the prospect? The prospect feels embarrassed to take advantage of a refund, so the prospect never makes the initial commitment to try the product, service or business opportunity.
You’ve noticed that, haven’t you?
So why not try this? Give your prospect the “truth” guarantee. It will shock your prospect and create a “fear of loss” motivation. Say:
“I have one guarantee about our business. If you don’t try anything, you are guaranteed that nothing will change. The commute time to your job won’t change. The limited time you have with your family won’t change. Your current paycheck won’t change.”
Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”