I get the following call:
“Hi, I just need to have a list of the top 100 MLM companies. And, if you have it, a list of new MLM companies, too. I’m going to find the best one and make a million dollars.”
What should I do?
Should I humor him? Lie to him? Tell him the truth?
I told him the truth.
There is no list of the top 100 MLM companies. Who would be in charge of the criteria? Who would set the ideal ethics scale? Who would be the final judge of the product quality?
I told the caller, “Most companies are good. If they were bad, had terrible products, and ripped off people, they would eventually go out of business.”
And about a list of new companies? Gee, we could sign up with at least ten new companies every day on the Internet. So “new” means these companies are “old” 24 hours later. I’m not sure what “new” has to do with quality anyway.
If we join something because it is new today, what would we tell our prospects tomorrow? It wouldn’t be “new” anymore.
I think there should be something else besides “new” in our decision.
The really bad news about all of this is that this caller thinks that finding the “right company” will be the key to solving his problems.
It won’t help him at all.
He doesn’t have the skills necessary to be successful in any company.
Finding a company to join isn’t what it takes to build a successful network marketing business. It will take skills.
And unless this caller is willing to learn the skills to build a networking business, he will be sentenced to a lifetime of company research, joining companies unsuccessfully, and surfing the Internet for one more new thing to join.
It’s a little sad.
I hope he stops looking for the top 100 Network Marketing companies. I hope he stops looking for new network marketing companies to join.
But the reality is:
He will find sitting at home surfing the Internet, comparing company compensation plans, etc., much more safe and comfortable than actually learning the skills and building a real business.
Should you help your distributors grow into leaders?
Of course, but you have to be selective. You don’t have time to help everyone.
So ask yourself this question: “How do I know that this distributor is really willing to become a leader?”
If you ask your team, you’ll see that almost everybody wants to become a leader. But the world is full of wishers and hopers.
So, how do we know who the serious distributors are?
Give them the Leadership Test and see who passes.
Just loan your distributors a book, any book, and say:
“Here is a great book. Please read it. It should help you start on your path to becoming a leader. And give me a call on Friday to let me know your thoughts.”
1. If the distributor calls you on Friday, here is someone serious you can work with.
2. If the distributor doesn’t call you on Friday, the time isn’t right for them to start becoming a leader.
Think about it. If reading a book is too hard, the path to leadership will be way too hard for this distributor.
Sometimes we get discouraged. That’s human nature. But we also have the ability to cheer ourselves up. Here is one way to create a positive outlook when we feel discouraged.
Just imagine that you continue promoting and talking about your business. At some point, you will cross paths with a prospect who is looking for an opportunity to change his life and you are the answer.
Maybe you don’t know this prospect now. Maybe it will be some chance encounter sometime in the future. It doesn’t matter how you meet this prospect. It just matters that you were still enthusiastic about your business and impressed your prospect.
What can one good prospect mean to you financially?
The prospect could mean a million dollars over several years. And that’s a powerful incentive to be persistent in your business.
There are many networking leaders today that enjoy powerful incomes because of just one good prospect.
Why not join them?
This tip was shared by Orjan Saele during our annual network marketing cruise. He helps his new distributors overcome failure and negative thinking by saying:
“So what if your first six months might be bad, or if you have some embarrassing failures. So how long did it take you to learn to talk? To learn to drive? It took a while, and there were some embarrassing failures, but now you enjoy the benefits of talking and driving. It was worth it.”
Use this simple story to help your distributors face the challenges when building their business.
Seth Godin has an 8-minute interview that is great to get prospects to want to get out of their job. Check it out:
Great third party validation for what we do as networkers.
I don’t know why distributors keep buying network marketing leads.
It’s like being addicted to “crack.” Why?
Every time you need to expand your business, you have to buy more leads. If that is the only way you know how to get leads, you are an addict, held hostage by the network marketing lead seller.
But this post isn’t about how to create your own fresh leads. This post is how to be more effective if you are caught in the trap of having to buy leads.
So let’s see how we can be more effective against our competition when we buy network marketing leads that are being sold hundreds of times to our competitors.
A distributor buys some leads. That was the easy part.
Leads are cheap. However, the follow-up time and effort are expensive.
So what will most distributors do?
They start with the “A” names . . . then “B” . . . and by the time they get to leads that start with the letter “C” – they’re already thinking of quitting.
So if you want to talk to fresher leads, untouched by low-energy quitters, do this:
When you get your list of leads, start at the bottom. Start with the letter “Z.” Most quitters never get this far and these leads are virtually untouched.
You have to take a holiday anyway, so why not join network marketers from around the world? Here is a holiday that could pay for itself. One good idea can change a career. Everyone is welcome. New networkers, old networkers, and everyone in-between. 🙂 Full details at:
Many new distributors in network marketing think that choosing a different network marketing company will make them successful. These distributors think that success is “outside” of them, and that the external factors will make the difference.
But success in network marketing is an “inside job.” You have to learn some skills. And if you don’t have skills, changing companies just means that you’ll be unsuccessful in a different company. If you can’t recruit now, changing companies won’t fix that.
In every network marketing company there are some successful distributors, and some unsuccessful distributors. So it is not the company that makes the difference.
Learn how to prospect, learn how to sponsor, learn how to build … that’s what will make the difference. Then you can be successful anywhere you choose. 🙂
“I have a unique patented product, endorsed by some famous person who we gave money to so he would say we are great, with the highest quality ingredients, picked under a rock in China at midnight by elves …”
I think so.
Instead, let’s concentrate on using our “Ice Breaker” techniques to get the prospect to lean forward and ask us for a presentation about our product or opportunity. That way we never set off the salesman alarm.
I don’t know the secret of “natural” attraction, but I certainly can create attraction.
You don’t have to be charismatic, brave, a superstar, or a magician to attract people to you. That’s great, because I am none of those.
Want to attract people and prospects? Here are two ways.
1. Use something out of the ordinary. People lead boring lives. If you have a Chevy Lumina Stretch Limousine, you will attract all the people you want. Here is a picture of this “one of a kind” vehicle.
My friend, Aaron, bought this vehicle from Tim Rose. Both report that everyone who sees the vehicle wants to rent it, or at least start a conversation.
Maybe your product or opportunity lends itself to the extraordinary. If not, get a unique attraction magnet like the Chevy Lumina Stretch Limousine.
2. Attract people by having what they want. Having what people need is boring. People need insurance, mortgage money, food, cars … but that won’t motivate them to contact you. If you have what they want, people will come and stand in line.
Here is an example.
People need to see a dentist to get their teeth cleaned. No excitement in that.
But if you have a toothache, you will beg for an appointment and never negotiate the price because you desperately want to get rid of the pain.
People want a once-in-a-lifetime vacation, the dream car, to be debt-free, the chance to attend the Oscars, and to stay home with their family and have the life they dreamed about in high school.
If you have these things, people will be attracted to you. So do you have a solution that can get these things that people want?
If you do, all you have to do is attract all the prospects you want to your solution by using sound bites, magic sequences of words, word pictures and medium- to high-level communication skills.
You don’t have to have “natural attraction” – you can create it. 🙂