1. Don’t get involved.
2. Don’t try.
Some years ago, Pepsi sent cases of Diet Pepsi to hundreds of thousands of Diet Coke drinkers.
And, their promotion didn’t stop there. Pepsi sent magnets, coupons, and special pop-up mailers to persuade these hundreds of thousands of Diet Coke drinkers.
Their strategy? Target cola drinkers of a competing brand.
Pepsi knew these customers were buyers of colas. All Pepsi had to do was to convince these cola drinkers to try their product. Hopefully, some of these cola drinkers would convert into long-term Pepsi customers.
How can you use this strategy? If you sell vitamins, target other vitamin users. If you sell travel, target frequent travelers. If you sell organic, biodegradable cleaning products, target conscientious cleaning product users.
Like Pepsi, your initial marketing costs may be high if you give away free products. However, look at the long-term profit of a good repeat customer. How much money would you earn if a customer bought products from you every month for the next five years?
So think like the Pepsi marketers and round up some long-term profits.
If for some reason you want to decrease your level of income, decrease your prospecting activity.
Leaders realize that growth in their organization comes from new people. Consistent prospecting activity guarantees a ready source of new distributors and leaders in our organizations.
As an added bonus, when we consistently prospect for new distributors, our organization learns from our activity. They see our methods, our work ethic, our consistent day-to-day building of our organization. Of course we’re setting a good example, but more importantly we’re showing our distributors how to do it.
Don’t limit the size of your business and the size of your bonus check with the present size of your organization. Build your team and build your bonus check.
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Imagine your prospect is 40 years old and has no savings. Where did his earnings go during the past 20 years of hard work?
He has worked hard to give money to the landlord or mortgage holder, the car finance company, the government, the grocery store, the dry cleaners, the insurance companies, the clothing store, the electric company … everyone but himself.
Sad, isn’t it? Most people spend their entire lives working and earning money for someone else. Don’t you think people deserve to earn enough money so they can keep a little for themselves?
Maybe the extra money from network marketing will finally reach your prospects’ pockets. Let your prospects know they have a choice.
“If I helped you start a part-time business, and then you got to retire two years later, would you send me a ‘thank you’ card?”
But … finding motivated and skilled prospects is harder. Locating these self-starters will be the fastest way to grow our teams.
But where can we find these motivated and skilled people? Here are five places that are filled with awesome, skilled, and highly motivated prospects.
Teachers. But not just any teachers. Look for band teachers. Why? First, they are underpaid. Second, they have training skills. Third, they have patience. Think of how much patience someone needs with a junior high school band. And fourth, they are hustlers. They have to raise money for band uniforms, band travel, and more.
Look at it from the teachers’ point of view. Go to work every day, get underpaid, have part of your salary deducted for your retirement plan, work with unmotivated students, and to do this every day for the next 20 or 30 years. How motivated would we be if this is what we had to look forward to every Monday morning?
Don’t you think the teachers would at least be open to an alternate future life? At the very least, we are giving the teachers one more option for their lives.
Does every band teacher think this way? Of course not. But many would welcome a chance to change their futures. Why not be the person to offer this future to them?
Part-time workers. Not just any part-time worker, but people with full-time jobs and a part-time job. What do we know about these people? They want more money. They have goals in their life. And, they are willing to work to get what they want. And what is even better? We know they don’t want to work a full-time and a part-time job for the rest of their lives. We have the solution for them.
People with two jobs are easy to find. All we have to do is ask. To a friend, we could say this, “Do you know anyone with a full-time job and a part-time job?”
No one will be offended that we asked that question. And if our friend asked, “Why do you want to know?” We can answer, “I may have a plan so they can get rid of one of their jobs.”
Who wouldn’t want to recommend that solution to one of their friends?
Networking events. Don’t just think of business networking events. Any networking event. What do we know about these attendees? They actively seek new connections with people. These are do-ers. Most already have a pre-existing network that they can talk to. And finally, they love networking. What could be better?
What are some examples of networking events? A quilting group that gets together would be a networking event. People that congregate for arts and crafts fairs on weekends would be a networking event. And yes, people who gather at the bar on Friday nights to complain about their jobs. That is a networking event also. So we don’t have to limit our thinking just to a business networking event. People love to network.
Special interest groups. Think about the product or service that you market. If we marketed utility savings, what groups of people like couponing or saving money? If we marketed health products, walking groups and hikers are natural consumers. If we sold skincare products, we would look for groups interested in fashion.
In all of these groups, there will be organizers. It is the organizers that we would want to talk to first. They will get us to the most people quickest because they have the respect of the group members.
University graduates. Young people with energy. They have dreams. And they have HUGE college loans to pay. When graduates have to pay $500, $800, or $1000 loan payments on top of their living expenses, they quickly realize that their next 15 or 20 years look grim.
When people have a huge problem, they are open-minded to solutions. All we have to do is show them how a part-time business can pay off their student loans, and we are done. It isn’t hard to show someone how to earn an extra $500, $800, or $1000 a month in network marketing.
And think of the look of relief our prospects will have when they see a plan to get out of the huge debt burden they thought they would carry for years. We truly can make a difference.
Five great places to start.
“If you can’t get your work done in the first 24 hours of the day, work nights.”
Just one more reason to do network marketing.
“I’ve been to the training, used the products, and talked to prospects. So where am I on the ladder to success?”
“The bottom step,” I replied. “If that bothers you, remember, most people don’t even have a ladder.“
When you buy something, you give the seller some money, receive your merchandise, and the deal is completed. That’s it.
When someone asks you to join their network marketing company, this isn’t a simple, one-time transaction. You are being asked for a long-term commitment. You’ll want to know more about the program, the people involved, etc.
That’s why “selling” doesn’t work well when sponsoring prospects.
What does work is “relationships.” Your prospects will join if they know, like, and trust you. This is why people join.
If you want to be an effective recruiter, concentrate more on relationships and less on features, benefits, and facts about your program.