The two types of prospects – and how to motivate each type. – BigAlBooks.com

The two types of prospects – and how to motivate each type.

Type 1: Prospects who do things for themselves. You can motivate these prospects by showing them what your products or opportunity will do for them.

Type 2: Prospects who do things for other people. You can motivate these prospects by showing them how your products or opportunity will help others. (For example, a doctor may have plenty of money, but would like his relatives and friends to enjoy his higher-income lifestyle.)

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