“When doctors FEEL ROTTEN, this is what they do.” – BigAlBooks.com

“When doctors FEEL ROTTEN, this is what they do.”

I love this headline. It creates two things:

  • Curiosity.
  • Emotion.

Something you should consider when you write a headline or a first sentence.

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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