Brain tricks, biases, heuristics … and fun!

In 1984, it was a fight to the death in Tyler, TX. My prospect had defenses, brick walls, skepticism, and an attitude. He didn’t want to listen or join.

Have you ever talked to a prospect like that?

While I wasn’t an expert on brain science, I did know a thing or two about Brain Tricks. (We only need to know more than the person we are talking to.) A simple brain rule made an instant difference. My new leader got to work instantly.

Every time we talk to prospects, we have a choice:


Choice 1

Watch our words bounce off their foreheads, never once entering their minds. Or,


Choice 2

Use Brain Tricks so our prospects actually hear and believe what we offer. Now they can decide if our offer can help them or not.

I like Choice #2. It is the choice of network marketing professionals.

Did you ever wonder why some phrases magically work, and other phrases lead prospects to stupid, illogical decisions?

The answer is brain tricks, biases, heuristics, and … reality.

Need proof?

Have we ever presented an opportunity that was perfect for a prospect? Totally solved their problem? A no-brainer decision? And then … our prospect makes a boneheaded stupid decision not to move forward?

This happens all the time.

And it is our fault. 

We have to work around our prospects’ flawed brains. The brain is a survival organ. It is terrible at facts, logic, math, computing, emotions, decisions, and just about everything else. 

An example? How about a test?

How many brain rules, heuristics, and biases are in these two sentences? Ready?

“Starting a business is risky and costs a lot. I didn’t want to go that route.”

Did you get them all? :)

This MasterClass is going to be so much fun.

You make the choice!

Choice #1: Watch our conversations bounce off our prospects’ foreheads and shatter on the floor, and then complain, “Life isn’t fair! No one wants to listen.” (Yes, this is a strategy, but it's a poor strategy. Yet, many amateur networkers use it.) And maybe miss out on enrolling your next leader.

Choice #2: Learn some brain tricks and become a professional network marketer. Feel the power. Watch prospects listen. Get the bonus checks we deserve.

Enroll in the March MasterClass today. The next three weeks of MasterClasses will be mind-opening. 

Key Takeaways from This Course

  • If decisions are made on no information, then how do decisions happen?
  • Can we control our prospects' instant decisions?
  • Why don’t prospects listen to me?
  • What turns off our prospects’ brains?
  • When do I show my information?
  • Is it possible to get decisions before we start?
  • Why do prospects make such horrible decisions?
  • Can’t others see what a big mistake they are making?

Instant Improvement

Instant Action

Here’s How The Class Works...

Join us for Three, 45-minute classes
  • Wednesday, March 10
  • Wednesday, March 17
  • Wednesday, March 24
Select Your Class Time (Open to all countries)

We have two class times available:

12 PM Central Standard Time (Chicago)
GMT: March 10 at 6PM GMT / March 17 & 24 at 5PM GMT


8PM Central Standard Time (Chicago)

Access class recordings

In addition to live calls, you'll have access to replays of the classes (sent to you within 24 hours of the live class). Replays are available on demand so you can review them any time you want, up to three weeks after the class.

One-on-one coaching

You'll get one-on-one coaching with Keith and Tom via email. This is your chance to ask questions and perfect your new skills.

Register Now, Only $39!

Select Your Class Time

CENTRAL standard time


What if I am brand-new to the business?

Now would be an excellent time to start learning and mastering these skills.

What if I am experienced?

If you don't already have these skills, now would be a great time to learn them. If you do have these skills, you can always refresh your memory so you can pass them on to your team.

What if I am unsure if I should do this?

Then now is not a good time to start.

What if I can't make one of the classes?

We will record the classes, and the replays will be available for three weeks after the final class.

What if the class is full when I want to register?

Then we will put you on a waiting list for the next class.

Have questions? Contact us today...

If you have questions about the class or how to register, contact us today.

Tom "Big Al" Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

His passion is marketing ideas, marketing campaigns, and how to speak to the subconscious mind in simplified, practical ways. He is always looking for case studies of incredible marketing campaigns that give usable lessons.

As the author of numerous audio trainings, Tom is a favorite speaker at company conventions and regional events.

Keith Schreiter

Keith Schreiter has 20+ years of experience in network marketing and MLM. He shows network marketers how to use simple systems to build a stable and growing business.

So, do you need more prospects? Do you need your prospects to commit instead of stalling? Want to know how to engage and keep your group active? If these are the types of skills you would like to master, you will enjoy his “how-to” style.

Keith speaks and trains in the U.S., Canada, and Europe.