We only get one chance for a good first impression. Prospects prejudge us harshly.
In our study group of over 12,000 people, we took a survey. We asked:
“When recruiting, which factor carries the most weight with prospects?”
“The words we say.”
Saying the wrong words kills us instantly. Unfortunately, new network marketers don’t know what words to say. That is where we come in as sponsors. We can tell them the correct words.
Don’t have a sponsor who will give the correct words? Then, download the two free audios trainings on magic words at: http://www.BigAlBooks.com/free
But there were many other highly-voted suggestions. As we read the suggestions, ask ourselves, “Can I use these suggestions to create an even better first impression?”
Free toilet paper? Well, this survey was taken during the time of the coronavirus crisis. After thinking about this, sitting down with the prospect with a hard-to-get giant pack of toilet paper could greatly influence our prospect’s decision. But long-term? The crisis will pass, and the effectiveness of this technique will fade.
As we see, there are many factors that can help us control the outcome of our prospecting efforts. We can improve in each of these factors, and the total result should make us much better in this skill.
“Conversations Every Network Marketer Needs” is now available on Amazon. Lots of examples of what networkers can say to new prospects.
It is what we say that can make a huge difference when talking to cold prospects. Here is the link:
Dale Moreau’s latest book is out:
“Readers are leaders.” Charlie “Tremendous” Jones told me that 30+ years ago.
We have a new French-language book available now in ebook and print:
Hope you enjoy it! There are more French-language books on the way.
All of our French-language books are located at:
We all have good habit and bad habits.
There is a thing called “habit stacking.”
Steve Scott wrote the book, “Habit Stacking: 97 Small Life Changes That Take Five Minutes or Less.” Available on Amazon at:
The practice is bonding a new habit to an old habit. For example, let’s say I have a habit putting on my coat to go to work every morning. I could then start creating a new habit attached to putting on my coat. I could say to myself:
“When I put on my coat in the morning, I will immediately do one stretch to touch my toes.”
Over time, I will be pretty good at touching my toes because I do it so often.
Or, I could say this to myself:
“When I put on my coat in the morning, I will immediately walk to the donut shop at the end of the street.”
Bad habit. But I could make this a routine every morning.
The point is, if we want to create a new habit, bonding the new habit with an old habit makes it easier. Want one more example?
“When I leave work every day, I will immediately make one follow-up call to my prospect list.”
My friend, Bob Conklin, would tell the story of a young boy who wouldn’t tuck his shirt tail into his pants.
His mother (mothers are motivation experts) solved the problem with one simple little task. She decided to sew some lady’s white frilly lace onto her son’s shirt tail.
Now her son was motivated to never allow his shirt tail out of his pants again.
Check out our book on motivation:
I don’t know what it will take for you to make the decision to succeed.
For me, it was a mind-numbing, freedom-robbing job that tipped me over the edge.
I saw network marketing. I joined. But the real decision to make it work no matter what the obstacles came from my terrible attitude towards my job.
What will motivate you to make that same ”no turning back” commitment?
And when you make that commitment, what will you do to make that dream a reality?
Wellington, New Zealand
If you sell diet products, offer to buy your customer lunch at a local restaurant. (Make sure they have a low-calorie selection.)
If you sell cleaning products, offer to provide your customer a maid for a few hours. (The maid will be happy to get a chance for a new client.)
If you sell skincare, offer your customer a free appointment at a local hairdresser. (The hairdresser will be happy for the chance to get a new customer.)
Get the picture? Invest a little in your original customer. Why?
1. It’s easier to get a new customer when you offer a terrific deal.
2. You get a chance for repeat business from this satisfied customer.
3. It’s easier to recruit distributors from satisfied customers instead of cold prospects.