I get the following call:
“Hi, I just need to have a list of the top 100 MLM companies. And, if you have it, a list of new MLM companies, too. I’m going to find the best one and make a million dollars.”
What should I do?
Should I humor him? Lie to him? Tell him the truth?
I told him the truth.
There is no list of the top 100 MLM companies. Who would be in charge of the criteria? Who would set the ideal ethics scale? Who would be the final judge of the product quality?
I told the caller, “Most companies are good. If they were bad, had terrible products, and ripped off people, they would eventually go out of business.”
And about a list of new companies? Gee, we could sign up with at least ten new companies every day on the Internet. So “new” means these companies are “old” 24 hours later. I’m not sure what “new” has to do with quality anyway.
If we join something because it is new today, what would we tell our prospects tomorrow? It wouldn’t be “new” anymore.
I think there should be something else besides “new” in our decision.
The really bad news about all of this is that this caller thinks that finding the “right company” will be the key to solving his problems.
It won’t help him at all. He doesn’t have the skills necessary to be successful in any company.
Finding a company to join isn’t what it takes to build a successful network marketing business. It will take skills.
And unless this caller is willing to learn the skills to build a networking business, he will be sentenced to a lifetime of company research, joining companies unsuccessfully, and surfing the Internet for one more new thing to join.
It’s a little sad.
I hope he stops looking for the top 100 Network Marketing companies. I hope he stops looking for new network marketing companies to join.
But the reality is:
He will find sitting at home surfing the Internet, comparing company compensation plans, etc., much more safe and comfortable than actually learning the skills and building a real business.
Here is the podcast interview I did with Troy Horton … enjoy!
“I’m working hard, but things just aren’t building. I feel my efforts are scattered and not focused. What should I do first?”
That’s a question we’ve all had in our careers.
Usually there is one “bottleneck” in our system, one thing that is not working and it keeps our results from happening.
Ask yourself, where in your system is your “bottleneck?”
Everyone is different. We all have a personal barrier holding us back or slowing us down.
Professional networkers quickly identify it and then learn the skills to fix it.
So before you go surfing around to the next page on the Internet, ask yourself:
What is the one thing holding back all of my progress?
Should you help your distributors grow into leaders?
Of course, but you have to be selective. You don’t have time to help everyone.
So ask yourself this question: “How do I know that this distributor is really willing to become a leader?”
If you ask your team, you’ll see that almost everybody wants to become a leader. But the world is full of wishers and hopers.
So, how do we know who the serious distributors are?
Give them the Leadership Test and see who passes.
Just loan your distributors a book, any book, and say:
“Here is a great book. Please read it. It should help you start on your path to becoming a leader. And give me a call on Friday to let me know your thoughts.”
Think about it. If reading a book is too hard, the path to leadership will be way too hard for this distributor.
“I have a unique patented product, endorsed by some famous person who we paid to say how great we are, made with the highest-quality ingredients, picked under a rock in China at midnight by elves …”
I think so.
Instead, let’s concentrate on using our “Ice Breaker” techniques to get the prospect to lean forward and ask us for a presentation about our product or opportunity. That way we never set off the salesman alarm.
Need some great Ice Breakers? Check out a whole book of Ice Breakers here.
Imagine your nephew came to you and said …
“I want to be an accountant. But, I don’t want to learn how to add and subtract. I refuse to go to school and take any accounting courses. And please, don’t tell me to read any accounting books. I just want the rewards of being an accountant. Pay me an accountant’s salary now.”
Yet, as network marketing distributors, sometimes we make the same illogical request. We say things such as:
“I want to invite people to my home presentation, but I don’t want to talk to them. I don’t feel comfortable talking to people as I am quite shy. Using the phone is very intimidating. I avoid meeting people so I can’t invite them in person. I feel self-conscious about this entire business. Couldn’t I just send a text message or post something on social media? And then, my living room would be filled with pre-sold prospects for my products and business! I just want to stay home and cut out pictures for my vision board. I don’t feel good about being a salesman.”
If it was this easy, our network marketing companies would not need us. They could post on social media, or send out text messages to thousands of people. No need to waste any money on commissions and bonuses for us.
For some of us, this is painful to hear. We want to be paid for our intentions, not for our efforts. Business does not work that way.
If we want people to attend our in-home presentation, buy our products, come to a meeting, or to join our business … we have to perform. We have to create results.
We invest time with prospects. Our return on our investment is that some prospects will want to check out our products and business. But we have to invest the time.
If we are unwilling to invest time in prospects, why should they listen to our sales pitch? To prospects, we would appear as “takers” instead of “givers.”
But back to the accounting career. If we are unwilling to do what it takes to be an accountant, then our accounting career is doomed.
The same for network marketing. If we are unwilling to do what it takes to talk to people, and learn how to talk to them properly, then we can’t expect rewards from our network marketing business.
Do you have trouble getting prospects on an opportunity call?
Are they afraid of being “sold” by listening to the sales presentation?
Relax your prospects by offering to have them listen to a “training call.” They can listen to one of your teleconference trainings without the fear of being “sold.”
This is a great way to involve your leads and prospects without creating resistance. If you work hard to find leads, why not do your best to help them see your business in a stress-free way?
If you or any of your networking friends are in the Tallinn area, I will be conducting an all-afternoon workshop there from 1pm to 6pm on Saturday, March 23.
Obviously, I only get to Estonia every 4 or 5 years for an open-to-the-public workshop, so here is their chance to attend.
Here is the link with all of the details:
Australia is next in late May.
Many distributors use tools to build their business.
They buy CDs, DVDs, magazines, literature, samples and more to hopefully get their prospect interested in their business.
But have you ever seen a big leader carry around a big flipchart? A PowerPoint presentation? Handfuls of brochures?
No, of course not.
The leader has learned the skills of how to get the prospect interested by changing the prospect’s mindset.
And tools do a lousy job of changing people’s mindsets.
So if you are a brand-new distributor, of course you’re going to spend lots of money on tools because you don’t know what to say to change your prospects’ mindsets.
But, as soon as you can, learn the skills of changing your prospects’ mindsets effectively and immediately. Learn how to talk to people.