Cash is bad.

Cash is bad … for using as a premium or incentive.

If you give a cash bonus, a cash prize or a cash incentive, here is what happens:

The recipient spends it!

The recipient will spend the cash on groceries, a credit card bill, or this month’s mortgage – and your cash is quickly forgotten.

Instead of offering cash, offer something with long-term memory value.

For example, give a trip. The memories of a trip will last a lifetime – and the memories are always associated with you.

Give them a children’s book. Every time their child reads the book, they’ll think of you.

Give a memorable evening out complete with a limo, a nice meal, and a show.

Give a banquet in their honor.

Give a watch, a special pendant, clothing, a plaque, or anything that has longer-lasting memory power than cash.

You’ll want the maximum leverage from your premium or incentive.

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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Larry Spencer says

I love Big Al’s easy way to talk to prospects and to learn a better way to follow up.

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