How to get repeat customers for health products.
Prospects don’t buy from boring salespeople.
Want examples of boring?
- We have pantothenic acid in our vitamins.
- Our scientist can beat up your scientist.
- We have pharmaceutical-grade quality control.
- Our unique, patented, registered, proprietary formula.
- Our organic, natural, supernatural ingredients.
If prospects don’t buy from boring salespeople and boring facts, what triggers their minds to make decisions to buy? Good question.
Prospects don’t pay attention. They have other things on their mind. All they generally hear from us are glimpses into our conversation. Their minds want to focus on something more pleasant than listening to a salesperson trying to sell them something.
One thing that will penetrate this lack of attention is using interesting word phrases. So instead of talking on and on about antioxidants, vital nutrients, blood sugar balance, etc, we should focus our attention on key phrases that our prospects will actually hear.
Over time, we will learn better words that help us sell health products. Better words motivate people to join, and to continue using our health products.
There are two places where words will make a huge difference.
#1. At the time of sale.
When we present our products, we could use a technique called “sound bites.” These are short words or phrases that create pictures in our prospects’ minds that will cause them to buy. Here are some examples:
- “Dying early is inconvenient.”
- “Feel like we are 16 years old again, but with better judgment.”
- “One of the first symptoms of heart disease is instant death.”
- “Wake up in the morning feeling like a million dollars.”
- “Have more energy than our grandkids, so they whine, ‘Grandma! Grandma! Slow down, I can’t keep up!'”
- “Fall asleep within seven minutes of our heads touching the pillow.”
- “If we don’t take care of our body, then where are we going to live?”
- “Build a killer immune system, so nothing will take us out.”
- “Instant energy that you can drink.”
#2. Words that we can use in our conversation BEFORE we give our sales presentation.
This is called pre-closing. We can get our prospects’ favorable commitment by giving them the big picture. Some examples:
Distributor: “I show people over 40 how to live longer. Would you like to know more?”
Prospect: “Yes. Tell me more.”
Distributor: “I help moms build up their children’s immune systems to fight off everything they are exposed to at school. Would you like to know more?”
Prospect: “Yes. Tell me more.”
Distributor: “Mornings are tough. I help people fix that. Would you like to know more?”
Prospect: “Yes. Tell me more.”
Distributor: “Stress is … everywhere. Sometimes we marry stress. I have something that can help. Would you like to know more?”
Prospect: “Yes. Tell me more … now!”
But, we can get better.
What if we could alter the mindsets of our prospects? Instead of them perceiving us as a salesperson, they perceive us as a problem-solver?
How do we change our prospects’ mindsets?
By changing our mindset. Prospects are reactive. The programs in the back of their minds simply react to our current mindset. If we change their mindsets, we will instantly change our results.
You can read the four mindset changes for free.
They are in the free Amazon preview of the latest “Big Al” book. Just click on “Look Inside” on the book image. Enjoy the great ways to get team members to have fun retailing their products and services. Here’s the link…
Retail Sales for Network Marketers
Learn how to position your retail sales so people are happy to buy. Don’t know where to find customers for your products and services? Learn how to market to people who want what you offer.
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Bottom line?
Our prospects make up their minds quickly. We have to use great words immediately or we miss our chance to have prospects make decisions in our favor.
It is the same situation for sponsoring new team members. Using magic words and phrases early in our conversations is better than giving a great presentation. The decision is made before our presentations begin.
Want more words and phrases to get new team members?
Simply enter your email address and we’ll send you the link to download two FREE audios “Magic Words for Prospecting”.
We can make our careers easier if we recognize that our prospects want to make a decision immediately because they have limited time. They have other things they want to put their attention to.
About the Author Tom Schreiter
His passion is marketing ideas, marketing campaigns, and how to speak to the subconscious mind in simplified, practical ways. He is always looking for case studies of incredible marketing campaigns that give usable lessons. As the author of numerous books and audio trainings, Tom is a favorite speaker at company conventions and regional events.