It is easier to make the sale, and a more expensive sale, if you can position what you are selling.

Do you sell just vitamins? Or do you sell the “Fountain of Youth” in a tablet?

Do you sell night moisturizing cream? Or do you give women a chance to make their skin younger while they sleep?

Do you sell coffee? Or do you sell a heavenly break from the ordinary day?

Do you sell travel? Or do you sell an escape to an experience of a lifetime?

Re-think what you are really selling, and then position it correctly with your prospects. The results could be amazing.