I don’t know why distributors keep buying network marketing leads.

It’s like being addicted to “crack.” Why? 

Every time you need to expand your business, you have to buy more leads. If that is the only way you know how to get leads, you are an addict, held hostage by the network marketing lead seller.

But this post isn’t about how to create your own fresh leads. This post is how to be more effective if you are caught in the trap of having to buy leads.

So let’s see how we can be more effective against our competition when we buy network marketing leads that are being sold hundreds of times to our competitors.

A distributor buys some leads. That was the easy part.

Leads are cheap. However, the follow-up time and effort are expensive.

So what will most distributors do?

Quit.

They start with the “A” names . . . then “B” . . . and by the time they get to leads that start with the letter “C” – they’re already thinking of quitting.

So if you want to talk to fresher leads, untouched by low-energy quitters, do this:

When you get your list of leads, start at the bottom. Start with the letter “Z.” Most quitters never get this far and these leads are virtually untouched.