Using real, live snapshots. – BigAlBooks.com

Using real, live snapshots.

An actual picture is hard to throw away.

Compare the feeling you get when you hold a picture versus a mass-printed brochure.

If you want your mailing package to really stand out, include a snapshot of yourself, your family, your product, or … use your imagination. It is harder for people to throw away a snapshot of a family.

It is an inexpensive way to increase your response rate.

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