There are four different personality types:
Each personality type sees the world differently. That means we have to talk to each of the personality types differently.
You are one personality type. It is easy for you to talk to others who have the same personality type, but you instantly ruin the prospects who aren’t like you.
Here is the payoff. If you can learn how to talk to the other three personality types, you would sell or enroll four times as many people! So this skill is worth learning.
If you want to learn more about the four color personalities, check out the book or audio here: