Many, many years ago, I went to my first opportunity meeting.
All I can remember from that meeting are two testimonials given by distributors.
The first testimonial was by a nun. The second testimonial was by a distributor who talked about how his father never believed he would be successful.
I don’t remember the compensation plan, the product features, the corporate history, the slide presentation, or even the faces of the main speakers.
All I remember are the two testimonials.
The lesson is:
Don’t get too worried about the details in your presentation. Your prospect is only going to remember one or two things. So why not give your prospect memories of a powerful product or opportunity testimonial?
Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”