Many, many years ago, I went to my first opportunity meeting.

All I can remember from that meeting are two testimonials given by distributors.

The first testimonial was by a nun. The second testimonial was by a distributor who talked about how his father never believed he would be successful.

I don’t remember the compensation plan, the product features, the corporate history, the slide presentation, or even the faces of the main speakers.

All I remember are the two testimonials.

The lesson is:

Don’t get too worried about the details in your presentation. Your prospect is only going to remember one or two things. So why not give your prospect memories of a powerful product or opportunity testimonial?