You talk, you mail samples, and you send these prospects to your web pages. Finally they have all the information about your opportunity and it is time for them to make a decision.
A decision to join? A decision to take action? A decision to go to work?
Panic time. So what does your “information collector” prospect do? He suddenly decides that he needs to investigate and research yet another opportunity.
And this is the life cycle of the “information collector” prospects. They spend their entire careers investigating, researching, and studying … to avoid actually doing something.
So what can you do about these time-consuming prospects?
Option #1: Leave them alone.
If your prospect says:
“Oh, I need to think a few weeks more about how much money I would make if I actually knew how to build a business.”
You can leave them alone and allow them to take up another person’s time.