Sponsoring isn’t like selling. – BigAlBooks.com

Sponsoring isn’t like selling.

When you buy something, you give the seller some money, receive your merchandise, and the deal is completed. That’s it.

When someone asks you to join their network marketing company, this isn’t a simple, one-time transaction. You are being asked for a long-term commitment. You’ll want to know more about the program, the people involved, etc.

That’s why “selling” doesn’t work well when sponsoring prospects.

What does work is “relationships.” Your prospects will join if they know, like, and trust you. This is why people join.

If you want to be an effective recruiter, concentrate more on relationships and less on features, benefits, and facts about your program.

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