Sponsoring isn’t like selling. – BigAlBooks.com

Sponsoring isn’t like selling.

When you buy something, you give the seller some money, receive your merchandise, and the deal is completed. That’s it.

When someone asks you to join their network marketing company, this isn’t a simple, one-time transaction. You are being asked for a long-term commitment. You’ll want to know more about the program, the people involved, etc. You want to be comfortable with everything before you make this major decision.

That’s why “selling” doesn’t work well when sponsoring prospects.

What does work is “relationships.” Your prospects will join if they know, like, and trust you. This is why people join.

If you want to be an effective recruiter, concentrate more on relationships and less on features, benefits, and facts about your program.

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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