Prospects are everywhere. Let’s ask ourselves, “Do they want more money in their lives … or less?” So of course, most people are pre-sold prospects already.
But, when we talk to them, they don’t trust us, they don’t believe us … so they pretend to not be prospects.
The first rule is to build rapport. That means getting them to see that we see the world the same way as they do. So for example, we can start a conversation by saying, “You know, jobs just take up so much of our time.” If the prospect agrees, the prospect feels more trust and will believe other things we say.
Now, in a group of 100 prospects, a few will never join. They have been crushed by humanity, their dreams shattered. And a few will join no matter what you say. It is just “their time.”
But for the vast majority, we will have to build rapport and use good communication skills.
But back to the opening question: “Where can I find good prospects?”
Start with people who have a full-time job and a part-time job. They are motivated. They are willing to do more. And they don’t want to work two jobs for the rest of their lives. Excellent prospects.
Now, we can ruin them by saying the wrong words, of course. However, we are at least starting with someone who is motivated. 🙂
His passion is marketing ideas, marketing campaigns, and how to speak to the subconscious mind in simplified, practical ways. He is always looking for case studies of incredible marketing campaigns that give usable lessons. As the author of numerous books and audio trainings, Tom is a favorite speaker at company conventions and regional events.