A distributor wanted to continue holding hotel opportunity meetings. The hotel meeting room cost $200. The number of new guests averaged only 10, and the average was dropping.
This meant that the distributor invested $20 in each guest in meeting room costs ($200 divided by 10 guests).
It would be cheaper to hold the meeting in a restaurant, and offer to pay for each guest’s meal. And, if no guests showed up for the meeting, there would be no cost, unlike the fixed hotel meeting room cost.
It would be easier to invite a guest to a dinner meeting with the offer of a free meal — than to get a guest to a hotel opportunity meeting.
This method helps with small or marginal opportunity meetings until the group grows into a larger, more exciting hotel opportunity meeting.