Prospects respond to offers.

Sometimes how you describe your offer is more important than the offer.

Go to a department store or grocery store. You’ll see signs that say:

“Everyday Low Price!”

What does that mean? Is the item discounted? No.

The item is the same price as it was yesterday before the “Everyday Low Price!” sign was installed.

However, prospects perceive the item to be a bargain … and sales of that item increase.

The offer is the same. It’s just how the offer is described.

So, one little change can make a big difference. Why not review how you describe your products, services and opportunity?

Maybe a small change will help your prospects get excited.

For example, instead of saying “residual income” … why not say “extra paycheck” instead? See if your prospects’ eyes light up with just a different way of saying the same thing.