Why do some ads pull more responses than others?

It’s simple. Sometimes the ad writers simply have the wrong focus. The ad writers forget what they want their advertising to do.

The purpose of an ad is to get your prospect to contact you.

The purpose of an ad is not to sell your prospect on your opportunity.

The difference is monumental. It’s easier to motivate prospects to call when you don’t have to worry about selling your opportunity. So go back and look at some ads. Check and see if the ad writer focused on getting a response from the prospect, or tried to sell the opportunity.