John bored the prospect. “B-o-n-u-s … n-u-m-b-e-r … s-e-v-e-n …” This presentation couldn’t go any slower. Painful.
And, what was the point? Pros know that prospects make up their mind long before the presentation even begins. John was using information to get a decision. I hope John planned on keeping his day job.
So what is the solution?
Well, it depends. Do humans want a 30-second solution? Or are they willing to invest in a long-term solution?
The reality is that most prospects want a short-term, 30-second solution. The long-term solution will require listening to boring salesmen explain stuff. So for now, if we are going to be a network marketing professional, we need a quick fix for our prospects.
Quick fix? Yes. And that quick fix is learning short micro stories.
Simple stories can move prospects to an instant decision. We accumulate these micro stories and regular stories as we progress in our careers. One good story can bypass hours of information, presentations, convincing and follow up. Stories are awesome.
Want some good stories to start? Let’s try a few.
Story #1: “I showed these vitamins to my mom and told her, ‘Mom, dying early is so inconvenient. You need to take care of yourself. Who else will hassle the grandchildren?’ Mom was happy I shared with her this way for good health.”
Story #2: “I looked at my electricity bill last month. I thought, ‘Hey! I could be paying less. I can do third-grade math and know a lower electricity bill is better than a big electricity bill.’ Most people I know have good math skills and switch their electricity to a lower bill.”
Story #3: “Worry about wrinkles? If you do, here is the solution. Use our product for 30 days. Then, every morning when you look into the mirror, you will smile.”
Want to learn more easy stories for your network marketing business? Then, this is the book to add to your library.