The fear of loss is greater than the desire for gain. – BigAlBooks.com

The fear of loss is greater than the desire for gain.

When talking to prospects, sometimes the bigger motivator is what they will miss in their lives if they don’t join your business.

Maybe they will miss time with their children, maybe they will miss time to travel, or maybe they will miss being able to help a charity.

Life is short. Most people don’t want to spend their entire lives helping their bosses realize their dreams.

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