The fear of loss is greater than the desire for gain.

When talking to prospects, sometimes the bigger motivator is what they will miss in their lives if they don’t join your business.

Maybe they will miss time with their children, maybe they will miss time to travel, or maybe they will miss being able to help a charity.

Life is short. Most people don’t want to spend their entire lives helping their bosses realize their dreams.

About the Author Tom Schreiter

Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”

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