The four prospecting steps:
The company pays us to get a decision. Step #3.
The company wants us to do step #1, #2, and #3.
The company already has tons of literature, websites, and videos for step #4, the presentation.
The only thing the company doesn’t want us to do is step #4. The presentation. The company can do that for us. They already have a video or a website or an opportunity meeting.
So a new distributor does this:
Skip step #1.
Skip step #2.
Skip step #3.
And says, “I am excited. Let me go out and give some presentations!” (Step #4.)
Yeah, the distributor skips to the only step he is not supposed to do.
Most people reading this totally “get it” – but if this sounds strange to you, then maybe no one ever told you about how network marketing actually works in the real world.
Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”