Try saying this:
“Our product is sort of a treat or luxury. It is kind of like spending money on cigarettes, lottery tickets or beer.”
If they spend money on these things, they can afford your product.
Tom “Big Al” Schreiter has 40+ years of experience in network marketing and MLM. As the author of the original “Big Al” training books in the late ‘70s, he has continued to speak in over 80 countries on using the exact words and phrases to get prospects to open up their minds and say “YES.”